TaylorMade Golf Company Announces Signing of Tiger Woods to Tour Staff with Multi-Year Contract

14-Time Major Winner to Play TaylorMade’s Industry-Leading Metalwoods, Irons and Wedges

Carlsbad, Calif. (January 25, 2017) – TaylorMade Golf Company, maker of the most-played driver on the PGA TOUR for 16 years and counting and an industry leader in product innovation and technology, announced today a multi-year contract has been reached with one of the most accomplished athletes in history, Tiger Woods.

Tiger will play TaylorMade's driver, fairway woods, irons and wedges. The signing is a definitive move by the company that reaffirms its ongoing commitment to fielding the strongest Tour staff in the industry and putting the highest performing equipment in the hands of the best players in the world.

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Tiger’s accolades are well documented since first turning professional in 1996 at the age of 20. The 14-time major championship winner holds countless amateur and professional records on the PGA TOUR that place him among the game’s all-time greats and have cemented his legacy as one of the greatest athletes of all time in any sport.

 

The eleven-time PGA TOUR Player of the Year will play TaylorMade metalwoods, irons and wedges as part of his club contract, with specific product models to be determined at the conclusion of Woods’ and TaylorMade’s extensive testing process.

Welcome to the FaMily, Tiger

Further, Tiger will co-create with TaylorMade’s club engineers and have an integral role in the design and development of a new, personalized iron model that will make its debut in Tiger’s bag at a future date to be determined.

“Throughout my career, I’ve always been meticulous about my equipment. Over the past few months, I’ve had clubs from every brand sent to me to test. When it came to making a final decision, the choice was easy—it all came down to performance, which is why I chose TaylorMade." Tiger Woods

Tiger’s history with the brand goes back to his days as the world’s top amateur, when he played TaylorMade metalwoods in his victories at both the 1994 &’95 U.S. Amateur Championships in addition to multiple other junior and professional tournaments on Tour.

"Our product teams at TaylorMade have a singular focus - to create the best performing golf equipment in the world. We are thrilled that Tiger has chosen to play TaylorMade. His impact on the game of golf is undeniable and we are honored to have him part of our team.”  David Abeles, CEO, TaylorMade Golf Company

For more information on TaylorMade Golf equipment or Tour staff players, visit TaylorMadeGolf.com.

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    Jory Mendes

    Global Communications Manager
    jory.mendes@tmag.com
    +1 760 476 8041

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ABOUT TAYLORMADE GOLF

About TaylorMade Golf Company

Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.

About the adidas Group

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 55,000 employees and generated sales of EUR 17 billion.

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TaylorMade Golf

Jory Mendes
jory.mendes@tmag.com
+1 760 476 8041

TaylorMade Golf
5545 Fermi Court
Carlsbad
California
92008

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