M1 = #1
TaylorMade’s M1 Driver Becomes #1 Played Model In Its First Week on both PGA Tour & European Tour  

CARLSBAD, CALIF. (September 17, 2015) – In its inaugural week on both the PGA TOUR and European Tour, TaylorMade’s M1 Driver has become the number one played model on Tour at this week’s BMW Championship and Open D’Italia, respectively. With the stakes as high as they are this late in the season and players rarely making equipment changes, a multitude of players made an immediate switch based on the impressive results they saw in testing.

In just two days of fitting prior to the first round of the penultimate tournament in the FedExCup Playoffs, a total of 16 TaylorMade Tour staff players tested and were fitted into M1, electing to immediately put the company’s longest driver ever** into their bags; a true testament to the unrivaled performance of M1 in its maiden week on Tour.

The list of players who made the switch into M1 460 for the BMW Championship include:

  • Jason Day, #1 in the FedExCup standings
  • Dustin Johnson, #1 on the PGA TOUR in driving distance (319.9)***
  • Justin Rose
  • Sergio Garcia
  • Fabian Gomez
  • James Hahn
  • Brian Harman
  • Troy Merritt
  • Ryan Palmer
  • Brendan Steele
  • Shawn Stefani
  • Brendon Todd

Additionally, 4 more players added M1 430 to their bags on Thursday. They include:

  • Steven Bowditch
  • J.B. Holmes
  • William McGirt
  • Rory Sabbatini

At the European Tour’s 72° Open D’Italia, 25 players were fit into the M1 driver this week, having only seen the product for the first time on Monday. By the start of play, M1 was the leading driver model in the field, with many more players expected to add it to the bag over the coming weeks.

Following more than two decades of advanced research and development, TaylorMade Golf, makers of the No. 1 driver in golf*, have developed a multi-material combination of a seven-layer carbon composite and titanium to unlock their longest driver in company history, M1.


Availability and Pricing

Available on October 8 at $499 USD, M1 460 is offered in 8.5°, 9.5°, 10.5° & 12° loft options, while LH models will be offered in 9.5° and 10.5° lofts. The M1 430 (RH only) will be offered in 8.5°, 9.5° & 10.5° loft options. For more information, visit TaylorMadeGolf.com.

*#1 Driver in Golf claim based on combined 2014 wins and usage on the PGA, European, Japan Golf, Web.com, Champions and LPGA Tours, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc.

**Distance claim based on robot testing against TaylorMade drivers at better player club head speed

***As of week ending 9/14.


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ABOUT TAYLORMADE GOLF

About TaylorMade Golf Company

Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.

About the adidas Group

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 55,000 employees and generated sales of EUR 17 billion.

Contact Information

TaylorMade Golf

Jory Mendes
jory.mendes@tmag.com
+1 760 476 8041

TaylorMade Golf
5545 Fermi Court
Carlsbad
California
92008

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